La Crosse Winter Roots Festival

The 6th Annual La Crosse Winter Roots Festival invites locals and visitors to celebrate the best of Wisconsin through live music, local beer, and spirits. Growing bigger than ever, the festival is moving into the
La Crosse Center South Hall to make room for an exciting lineup featuring national touring artists Chayce Beckham and Uncle Lucius alongside beloved local and regional favorites.

A portion of the proceeds benefit the La Crosse Hunger Task Force and La Crosse Special Olympics.

2027 Lineup: Main Stage

Chayce Beckham
Uncle Lucius
Horace Greene
Rucksack Revolution

Pepsi Stage: Bloody Mary Experience (Ticket add-on)

Gregg Hall and The Wrecking Ball
Cash In Hand: Johnny Cash Tribute

Bloody Mary Experience: Ticket add-on - must be 21+

• Early entry to South Hall B (120 minutes prior to general admission)

• " Bloody Mary Experience" (provided by La Crosse Distilling Co.)

• Bottomless Bloody Mary

• Build your own Bloody

• Complimentary 2027 Festival pint glass

Show Information:
Saturday, January 23, 2027
Early Entry Doors: 3:00pm – for the Bloody Mary Experience add-on
General Admission Hours: 5:00pm-10:00pm